Safeguard Our Reputation
We have worked hard for our strong reputation, and everyone at the Company is responsible for helping protect our reputation and position in the marketplace. We accomplish this by communicating effectively to our fellow employees, our communities, and the media.
We strive to maintain clear, consistent messaging to help maintain our reputation.
How We Safeguard Our Reputation
- Use good judgment when posting on social media
- Limit time on social media at work so it doesn’t interfere with our jobs
- Never disclose Company information in public or on social media
- Never speak or post publicly on behalf of the Company unless authorized
- Contact Corporate Communications if asked for statements about the Company
Follow the Blueprint
A: You can share pictures of your community as a resident. However, don’t give any impression that you represent the Company and be careful not to misrepresent the Company. We have a dedicated team managing all our social media channels.
A: No, it’s essential to follow proper communication protocols to safeguard our reputation and ensure clear, consistent messaging. Speaking to the media without authorization can lead to miscommunication or misrepresentation of Company information, which may damage our reputation. Politely decline the request and refer the reporter to your regional marketing team or Corporate Communications to ensure the messaging aligns with our strategy and protects our reputation in the marketplace.
A: No. Spreading rumors or unverified information can undermine our reputation and cause unnecessary concern among stakeholders. Instead, report the rumor to your manager. They can investigate the situation and provide accurate information to address any concerns or inquiries from employees or the public.